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The Danish sun safety campaign
The Danish sun safety campaign ‘Reduce Your Sun between 12 & 3 pm' strives to make sun protection a natural and easy choice for Danes by providing them with knowledge and strategies to stay safe in the sun. It is the result of a close partnership between the Danish Cancer Society and TrygFonden – a Danish foundation.

Get an overview of the campaign

New article: Vacations to sunny destinations, sunburn, and intention to tan: a cross-sectional study in Denmark, 2007-2009

Sunbed use and campaign initiatives in the Danish
population, 2007–2009: a cross-sectional study

Prevalence of sunburn and sun-related behaviour in the Danish population: A cross-sectional study

Questionnaire 2009

Campaign features
Since its launch in 2007, the ‘Reduce Your Sun between 12 and 3 pm’ campaign has spread the sun safety message throughout Denmark. Thanks to the generous support from TrygFonden – a Danish foundation, the tireless work of campaign volunteers and a multitude of prevention initiatives, the campaign has been extensive as well as groundbreaking.

Find out more about campaign features

The Danish sun survey 2010
The ‘Reduce Your Sun between 12 and 3 pm’ campaign was first launched in the spring of 2007. In the autumn of the same year 71% of Danes had heard about the campaign and its sun protection guidelines. And of those, half had changed their behaviour in the sun and had started seeking shade between 12 and 3 pm. One year later a survey revealed that 86% of Danes knew about the campaign.

Read more about the results of the 2010 Danish sun survey

Contact
‘Reduce Your Sun between 12 and 3 pm’ is run by the Danish Cancer Society.

Contact the Sun Office

Line Rasmussen

Sidst ændret: 25-05-2011

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