Lessons learned. Stop HPV - get vaccinated
Lessons learned from a Danish information campaign that succeeded in rebuilding trust in HPV vaccination and increasing vaccination.
In May 2017, the Danish Health Authority, the Danish Cancer Society, and the Danish Medical Association launched the information campaign ”Stop HPV - Stop Cervical Cancer” (later renamed ”Stop HPV - Get Vaccinated” as boys were also recommended HPV vaccination). This initiative aimed to disseminate nuanced and evidence-based information about HPV vaccination and increase vaccination rates, which had significantly declined due to negative media coverage and subsequent widespread parental concerns about side effects.
The campaign played a crucial role in increasing trust and uptake of HPV vaccination. The foundation of the campaign was a well-developed and thoroughly tested communication strategy, focusing on communication and dialogue with hesitant parents.
In this report you can read about the lessons learned